Baby Phat, launched in 1999 by Kimora Lee Simmons, is an iconic urban-luxury womenswear brand known for its signature cat logo and glamorous, body-conscious silhouettes. It uniquely fused hip-hop streetwear with high-fashion sensibility—expanding into accessories, fragrances and media—and became a cultural touchstone for early-2000s youth and female empowerment in fashion.
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