What role does Big Sean have with the Detroit Pistons?

Big Sean has been involved with Detroit Pistons since 2020, initially appointed as the Creative Director of Innovation. In this role, he contributed to team merchandise design, in-game experiences, and community initiatives. In December 2025, he was promoted to Creative Director of Global Experience, expanding his responsibilities to include global fan engagement and cultural programming, along with launching the 'Creatives Across Continents' initiative.