What brand did Emraan Hashmi partner with for a campaign?

Emraan Hashmi partnered with Foxtale for a humorous digital campaign in September 2025, promoting their Brightening Lip Balm. The campaign featured a comedic video where Hashmi engages in a witty exchange with an insurance officer, trying to get his lips insured. This collaboration highlights the importance of lip protection, particularly aimed at the male demographic, in a fresh and contemporary way.