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10 months ago
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What major move did Jay-Z make with his luxury champagne brand that surprised the industry?
Answer
Armand de Brignac
Jay-Z sold a 50% stake in Armand de Brignac to LVMH's Moët Hennessy, marking a significant moment in the luxury beverage market. This partnership comes after the brand achieved impressive sales, moving over 500,000 bottles in 2019 alone.
A luxury champagne brand also known as 'Ace of Spades', produced in France, known for its distinctive gold bottle and high-quality sparkling wine.
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