What unexpectedly creative venture did Johnny Depp launch in 2004?

Johnny Depp founded Infinitum Nihil in 2004 to develop and produce films that allow him more creative control, ensuring his artistic vision is realized. The company, whose name translates to 'Infinite Nothing' in Latin, reflects Depp's unconventional persona and has produced notable projects like 'The Rum Diary' and 'Hugo.'