LaMelo Ball signed with Puma in October 2020, becoming a key figure in their basketball division. He has since released multiple signature sneakers, including the MB.01, MB.02, MB.03, and MB.04 models. In April 2024, Puma and LaMelo Ball launched the LaFrancé lifestyle shoe, inspired by his personal brand, and featured him in their first global basketball brand campaign titled 'FOREVER. FASTER. – See The Game Like We Do.'
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