What brand did Lay Zhang become a global ambassador for?

Lay Zhang became the global brand ambassador for TECNO in June 2024. Since then, he has participated in various brand campaigns and product promotions, including support for his concert tours and fan engagement initiatives. Notably, he featured in the 'Unstoppable Step' film launched in October 2024. In August 2025, the partnership was renewed to include showcasing TECNO's AI-enhanced POVA series and exploring music collaborations that blend Chinese Pop and Afrobeats.