What inspired Nikola Jokic to start their own brand?

The available context does not provide specific information about Nikola Jokic starting his own brand or what inspired him to do so. However, many athletes are motivated to create their own brands by a desire to connect with their fans, share their values, and leverage their success in sports to impact their community positively. Given Nikola Jokic's commitment to community engagement, any potential brand initiative could reflect those principles.