How involved is Sana Minatozaki in daily operations of their brand?

As a member of TWICE, Sana Minatozaki is primarily focused on her role as a performer and creative contributor rather than managing daily operations of the brand. The day-to-day operations and strategic decisions of TWICE as a brand are overseen by JYP Entertainment, the agency that manages the group. However, Sana Minatozaki contributes significantly to the group's public image and endorsements through her performances and interactions with fans.