What unexpected campaign did The Weeknd launch with PSG?

The Weeknd collaborated with Paris Saint-Germain (PSG) in June 2025 for the 'XO x PSG: Beyond Limits. Beyond Borders' campaign. This partnership included a co-designed collector’s edition 'Paris Los Angeles XO' 2025/26 Home Jersey and a full product line of exclusive lifestyle items, enhancing the creative synergy between both brands.