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11 months ago
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What unexpected campaign did The Weeknd launch with PSG?
Answer
Paris Saint-Germain (PSG)
The Weeknd collaborated with Paris Saint-Germain (PSG) in June 2025 for the 'XO x PSG: Beyond Limits. Beyond Borders' campaign. This partnership included a co-designed collector’s edition 'Paris Los Angeles XO' 2025/26 Home Jersey and a full product line of exclusive lifestyle items, enhancing the creative synergy between both brands.
Collector's edition home jersey co-designed by The Weeknd's XO brand and PSG as part of the 'XO x PSG: Beyond Limits. Beyond Borders' campaign.
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