Anitta became an ambassador for Lay's in January 2023, starring in the 'Beat of Joy' campaign. This campaign featured a remix of her song 'Envolver' recorded in a studio powered by electricity generated from over 6,000 potatoes, setting a Guinness World Record.

Anitta became the ambassador for Mercado Pago in April 2025, starring in a campaign at Pacaembu Stadium in São Paulo. This followed her previous association with Nubank, another financial technology company.

Anitta was announced as a brand partner for Savage X Fenty in August 2023. She features in the brand's 'Crystal Crush' collection campaign, showcasing summer silhouettes and promoting the new line.

Anitta partnered with Bodyarmor in May 2024 to launch its first-ever social campaign, highlighting her fast-paced lifestyle and the importance of hydration. The campaign coincided with BODYARMOR sponsoring her 'BAILE FUNK EXPERIENCE' U.S. tour activations in cities like Los Angeles, Miami, New York, and Boston.

Anitta featured in True Religion's 'Own Your True' campaign launched during Super Bowl week in 2025. The campaign's hero video highlights her personal journey and encourages self-expression and individuality, with Anitta stating, 'When you know who you are, nothing can stop you.'