Becky G became the ambassador for Garnier Fructis in April 2025, launching the 'Put It to the Test' campaign for their Sleek & Stay Hair Serum, which showcases product effectiveness during high-energy activities. The partnership includes exclusive content, social media engagements, and live events throughout the year.
Becky G partnered with Cheetos for the 'Deja tu Huella' campaign in July 2023, becoming the first artist to have her fingertips sponsored. This campaign supports Hispanic students through scholarships and features a community college tour along with a nationwide TikTok challenge.
Becky G launched Treslúce Beauty on June 25th, 2021, introducing a Latinx-inspired beauty brand that celebrates culture with high-performance, vegan-friendly products. The brand focuses on supporting Latinx artists and artisans while incorporating unique ingredients like blue agave from Jalisco, Mexico.
Becky G partnered with Vita Coco as the brand's ambassador. This multi-year partnership, announced in September 2023, includes activations around her 'Mi Casa, Tu Casa' U.S. tour, her new album, and impact programs focused on Latin communities in the U.S.
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