Bella Hadid

Bella Hadid launched her fragrance brand Orebella, which made its debut in the UK at Selfridges with an immersive in-store experience. Fresh off the Cannes red carpet, Bella headed to London to introduce her brand in May 2025.

Frankies Bikinis became the canvas for Bella Hadid's creativity as she designed a 103-piece collection that incorporated Western-inspired elements reflecting her newfound style since moving to Fort Worth, Texas. This collaboration showcases her personal flair and launched on March 4, 2025, to great acclaim.

Bella Hadid was selected as the new face of Kith x Versace's collaboration, which features over 100 stunning pieces of women’s and men's ready-to-wear fashion, footwear, and accessories, showcasing a unique blend of Kith's streetwear aesthetics with Versace's opulent designs.

Bella Hadid announced her collaboration with Chrome Hearts, marking a significant step into fashion design while reflecting her personal style and her close relationship with the brand's founders.