Brunello Cucinelli signed a 10-year exclusive license agreement with EssilorLuxottica for the design, manufacture, and distribution of eyewear under the 'Brunello Cucinelli' brand. This agreement was finalized in November 2022 at Casa Cucinelli in Milan and commenced on January 1, 2023. The first collection of this eyewear line is set to be introduced in the first quarter of 2024.