Clint Dempsey signed a multi-year endorsement deal with EA Sports, becoming an EA SPORTS Football Ambassador. The partnership made him an important cornerstone of marketing and advertising campaigns in North America, and he made his FIFA franchise debut in a FIFA 14 GameStop commercial.
Clint Dempsey appeared on the North American cover of EA Sports' FIFA 15, sharing the spotlight with Lionel Messi. This announcement was made in July 2014 during a friendly match between Seattle Sounders FC and Tottenham Hotspur, where Dempsey's cover art was revealed via a Tifo display. His inclusion marked the first time an American athlete had graced the cover since 2011.
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