What kind of commitment did Devin Booker make to COCO5?

Devin Booker and his team made a seven-figure commitment as lead investors in Coco5, a coconut-water sports drink company. As co-owners, they moved the company's headquarters from Chicago to Arizona to be closer to Devin Booker. They have also been involved in local retail engagement, marketing campaigns, and a packaging redesign, as well as promoting the company on social media and in stores.