Don Omar announced a groundbreaking multiyear partnership with Saban Music Group in September 2021, in what has been described as the industry's most transformative deal of the year. This collaboration allows SMG to advance all recording and marketing costs for Don Omar's projects, enhancing his music production and promotional activities.
Don Omar wrote a new song titled 'Zumba' specifically for Zumba Fitness. Instead of licensing an existing track, the company commissioned him for this exclusive piece, which includes a music video and a special choreography routine developed by Zumba.
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