Eiza González was named the first Latin-American ambassador for Bulgari North America in July 2021. She expressed her honor in joining a brand known for its history of prioritizing inclusivity, stating, 'I’ve always been a fan of BVLGARI.' Since then, she has participated in various events and campaigns, including hosting a beach soirée in August 2023 to celebrate the 75-year anniversary of the Serpenti collection.

Eiza González attended a Dior event at Bergdorf Goodman in November 2019, celebrating the opening of a new handbag shop and customization service. The event featured cocktails, canapés, and shopping, and was attended by creative director Maria Grazia Chiuri, along with friends and admirers of the brand.