Emma Raducanu was appointed as Wild's first-ever Global Brand Ambassador in September 2025, launching the 'Champions of Change' campaign during the 2025 US Open to promote the brand's refillable, natural personal-care range.

Emma Raducanu became HSBC's global brand ambassador in June 2022 as part of a multi-year collaboration. She will work with the bank on sports initiatives and financial opportunities for young people, while also appearing in their marketing campaigns.

Emma Raducanu became a Porsche Brand Ambassador in March 2022, representing the German luxury automobile manufacturer worldwide and embodying the brand's values in women's tennis.