Gawon was appointed as a brand ambassador for L'Oréal Paris on February 28, 2025, alongside her K-pop group MEOVV. They participated in multiple campaigns starting in April 2025, aligning with the brand's values of helping individuals find their unique style.

Gawon was appointed as Prada's brand ambassador on April 17, 2025. The Italian luxury brand announced the partnership, expressing their delight in having Gawon, a member of the K-pop group MEOVV, represent them in various campaigns and events.