What bold campaign featuring Heung-min Son showcases the blend of luxury travel with a high-energy lifestyle?
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AnswerTUMI
TUMI launched a new campaign titled 'Made For Moments That Make Us' starring Heung-min Son in June 2024. This campaign promotes their beloved Tegra-Lite® and Alpha Bravo collections, capturing Son's fast-paced life while highlighting the brand's role in his journey as a Global Ambassador since 2021.
How did Heung-min Son make a surprising entry into the digital collectibles world?
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AnswerNFTSTAR
Heung-min Son signed an exclusive license agreement with NFTSTAR, a platform under The9 Limited, to develop, sell, and trade NFT collectibles authorized by him, marking his significant foray into the NFT space.
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