Irina Shayk collaborated with Zara on a capsule collection titled 'A New Sensuality' in December 2022. The collection aims to instill positivity, confidence, and practicality, targeting an audience whose lifestyle is constantly changing.
Irina Shayk is the face of Sporty & Rich's latest release, the Sports Collection. Photographed by Davit Giorgadze, this campaign features performance-centered clothing designed for workouts and rest, launching on April 3, 2025.
Irina Shayk became the face of Anine Bing's Classics relaunch, which includes items like high-waisted jeans, a khaki blazer, chunky black slides, and a white button-up shirt.
Irina Shayk co-designed the 'Irina Bag' for The Kooples in October 2018, reflecting her personal style while prioritizing convenience and practicality for daily use. She mentioned, "They gave me a lot of creative freedom in designing a bag that not only I would wear, but is also convenient to the life I lead, and practical to use on a daily basis."
Irina Shayk fronted Aritzia's Sweatfleece collection campaign in October 2025, featuring bold, high-gloss looks that emphasized texture and movement with tracksuits and lounge sets, blending athletic ease with couture-like detailing.
Irina Shayk debuted as the face of Etam's 'J’Etam' campaign in August 2025, showcasing a collection inspired by various forms of love. The campaign featured naturally lit images captured by photographer Brianna Capozzi, highlighting Shayk modeling lacy lingerie pieces. The collection was fully unveiled at a live show on September 30, 2025.
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