Finlandia Vodka hosted an exclusive luncheon in June 2025 to celebrate the extraordinary work of renowned ethologist and conservationist Jane Goodall. During the event, a €30,000 donation was announced for the Jane Goodall Institute UK to support the development of the Jane Goodall Centre for Hope.
Jane Goodall partnered with HP Inc. for the 'Plant a Tree with HP' campaign, which aimed to plant up to one million trees by the end of 2022. This initiative was launched in honor of the 150th anniversary of Arbor Day to support global reforestation efforts.
Jane Goodall partnered with Neptune Wellness Solutions to co-develop the 'Forest Remedies' brand, focusing on natural health and wellness products. This collaboration supports her environmental conservation and reforestation initiatives by donating a percentage of proceeds.
Jane Goodall and Brilliant Earth introduced a second jewelry collection in September 2025, featuring the limited-edition 'Jane Goodall Peace Medallion' with a hand-engraved dove and olive branch motif. Ten percent of proceeds support the Jane Goodall Legacy Fund, reflecting a commitment to legacy, peace, and stewardship.
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