Jay Park founded More Vision in March 2022, overseeing the management of artists and dance crews, including Holy Bang and Chung Ha.

Jay Park was appointed as the Executive Music and Entertainment Advisor for Gen.G in October 2022, where he serves as the executive producer for music and content, including the song 'Rollin'' for the League of Legends World Championship 2022.

Jay Park was announced as a JBL brand ambassador in July 2023, collaborating on promoting their audio products and campaigns.

Jay Park was selected as the global ambassador for Gucci in November 2023, marking a significant collaboration with the Italian luxury fashion house.

Jay Park founded Won Soju in 2022, serving as CEO and being directly involved in product development and marketing. The brand has expanded from South Korea to the U.S. market in 2023, showcasing Jay Park's intentional curation and engagement.