Jennifer Aniston reunited with smartwater in June 2025 for a new campaign after previously partnering with the brand from 2007 to 2017. This campaign emphasizes making simple, smart choices for a healthy lifestyle.

Jennifer Aniston is the global brand ambassador for Aveeno, highlighting their commitment to natural ingredients in skincare.

Jennifer Aniston founded Lolavie in 2021, focusing on plant-powered, science-perfected haircare. In May 2023, the brand expanded its retail presence by partnering with Ulta Beauty, marking its first entry into brick-and-mortar stores.

Jennifer Aniston partnered with Pvolve in June 2023, contributing as a member and advisor to marketing, product development, and programming strategies. She also appeared in the brand's first global ad campaign launched in August 2023.

Jennifer Aniston was appointed Chief Creative Officer of Vital Proteins in November 2020, where she contributes to product innovations and brand strategy. She further expanded her involvement by co-developing a line of protein and collagen bars, launching a new campaign in May 2022.