Kendrick Lamar

Kendrick Lamar's first successful business venture is his record label, Top Dawg Entertainment, which he co-founded. This venture played a crucial role in his rise to fame and allowed him to produce and distribute his music independently, giving him creative control over his work.

Although specific minimalist fashion pieces recommended by Kendrick Lamar are not detailed in the biography, he is known for his unique sense of style that often blends streetwear with high fashion. Fans have noted how he frequently wears understated yet impactful pieces that reflect his artistic vision.

Gatorade enlisted Kendrick Lamar for its campaign, 'Lose More. Win More.', making him the first musician to collaborate with the sports drink in its 60-year history. The campaign featured his song 'peekaboo' with Az Chike playing in the background.

Kendrick Lamar co-founded pgLang as a multi-lingual creative company and expanded it with the launch of Project 3, a new agency offering a wide range of services including creative direction, content creation, and event planning, aimed at businesses across various industries like fashion, sport, and art.

Kendrick Lamar was announced as Chanel's latest brand ambassador and the face of its eyewear line in April 2025. His unique partnership began in 2023 at the Met Gala when he wore a custom quilted leather bomber designed by then-creative director Virginie Viard, and it further evolved when he collaborated with Chanel for their January 2024 haute couture show, where he co-designed the set and created a short film titled 'The Button.'