Khabib Nurmagomedov was named brand ambassador for Wahed Inc. in September 2021 to promote financial inclusion and literacy worldwide, utilizing his platform to address the investment gap and enhance social responsibility.
Khabib Nurmagomedov joined Ice Open Network as their Global Ambassador in October 2024. In this role, he represents the brand at global events, raises awareness about decentralized technologies, and builds connections with key stakeholders to promote the adoption of Web3.
Khabib Nurmagomedov entered into an exclusive multi-billion-dollar joint venture with MultiBank Group to create a regulated ecosystem that connects global finance, sports, and technology. This initiative, announced in October 2025, will include the development of 30 state-of-the-art Khabib gyms, along with projects associated with the Gameplan and Eagle FC brands.
Khabib Nurmagomedov's SK Sports Holding entered into a global partnership with FITLIGHT in June 2023 to provide its football schools with FITLIGHT's neuroperformance technology, enhancing training by merging football and martial arts.
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