What surprising campaign did Lady Gaga launch with a financial giant to celebrate her latest album?

Mastercard partnered with Lady Gaga to debut the 'Abracadabra' music video, the third single from her upcoming album 'MAYHEM'. This collaboration includes a unique campaign that invites fans to recreate dance moves from the video for a chance to win 'Priceless Experiences' like tickets to Lady Gaga’s Club MAYHEM dance party.