Lady Gaga

[[brand:Haus Labs by Lady Gaga]] is Lady Gaga's innovative clean makeup brand, launched in June 2022, featuring high-tech, high-pigment, and high-performance products. The brand, which is available exclusively at Sephora in the U.S. and Canada, emphasizes sustainability and is infused with skin-loving ingredients in chic packaging.

Lady Gaga partnered with Sephora to launch the 'We Belong to Something Beautiful' campaign in June 2025. This initiative featured a film where Lady Gaga shared her vision of beauty and included a donation program where $1 from every Haus Labs product purchased at Sephora was donated to the Born This Way Foundation, supporting mental health and empowerment for young people.

Lady Gaga collaborated with Monster High through her Born This Way Foundation, focusing on the wellbeing of youth and promoting a kinder and braver world. This partnership highlights the brand's commitment to championing acceptance and individuality while inspiring empowerment among tweens.

Macy's partnered with Lady Gaga and Sir Elton John to launch 'Love Bravery', a limited-edition line of clothing and accessories designed to inspire compassion and combat prejudice. This collection not only featured various items but also donated 25% of the purchase price to the Born This Way Foundation and the Elton John AIDS Foundation.

Mastercard partnered with Lady Gaga to debut the 'Abracadabra' music video, the third single from her upcoming album 'MAYHEM'. This collaboration includes a unique campaign that invites fans to recreate dance moves from the video for a chance to win 'Priceless Experiences' like tickets to Lady Gaga’s Club MAYHEM dance party.