The information provided does not specify how Lenny Kravitz chose the name for their brand. However, as a multi-talented artist, Lenny Kravitz is known for his creative expression, which could suggest that any brand name reflects his artistic identity and musical fusion of rock, soul, funk, and reggae.

While specific brand preferences for jackets or hoodies during flights are not publicly detailed about Lenny Kravitz, many celebrities opt for comfort and style during travel. It's common for musicians like him to prefer well-known fashion brands that align with their personal style, but without specific sources, we can't name a particular brand.