TikTok partnered with Lewis Capaldi to launch the ‘Room to Reflect’ immersive experience in London’s West End, designed to help people relax and reset. This event coincided with the introduction of TikTok’s new wind-down feature aimed at younger users.
Lewis Capaldi joined forces with PPL, the UK’s music licensing company, in April 2024. This strategic alliance allows PPL to collect royalties on his behalf for the use of his music internationally, optimizing his earnings from neighboring rights.
HEYDUDE's bold move was signing Lewis Capaldi as their newest global ambassador, launching what the brand claims is its 'biggest and boldest' campaign yet, featuring an exclusive short film and international promotional events.
Lewis Capaldi turned a regular grocery run into a supermarket fever dream by climbing onto the roof of Aldi in Nottingham to perform a surprise live set. He even DIY rebranded the store with a makeshift 'Cap-Aldi' banner, treating unsuspecting shoppers to an impromptu performance.
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