Lilly Singh partnered with Johnnie Walker in August 2022 for the 'First Strides' initiative, focusing on gender parity in leadership. She created and produced original content to raise awareness, championing female leaders and highlighting the challenges they face.

Lilly Singh wore jewelry by LAGOS while hosting the Netflix red-carpet pre-show at the 31st Annual Screen Actors Guild Awards in February 2025. She adorned the LAGOS Studio Fancy Colored Diamond Cluster Earrings and Ring set, paired with a Caviar Gold diamond ring.