Lilly Singh partnered with Amazon Canada for a campaign celebrating Prime Big Deal Days in 2025, bringing her signature humor to Vancouver while surprising locals with exclusive deals.

Lilly Singh co-founded HYPHEN8 in 2025, a media network designed to uplift and empower South Asian YouTube creators.

Lilly Singh partnered with Johnnie Walker for the 'First Strides' initiative, focusing on funding, mentoring, and championing women entrepreneurs and leaders to help close the gender gap in leadership.

Lilly Singh joined the ownership group of Toronto Tempo, a WNBA expansion team, as announced in 2025.

Lilly Singh collaborated with Ardene for an exclusive capsule collection featuring graphic t-shirts, hoodies, joggers, and accessories branded with inspirational messages. This collaboration aimed to drive customer engagement and spark conversations about female leadership.

Lilly Singh is collaborating with Four Seasons Hotels and Resorts to inspire a movement of positivity and kindness, celebrating World Kindness Day and encouraging global community engagement.