While specific details about Liu Yifei's daily rituals may not be widely publicized, many celebrities often engage in practices such as meditation, exercise, or skincare routines to maintain their well-being and focus. As a prominent actress, she might also incorporate warm-up exercises or vocal practices to prepare for her roles, especially given her background in both acting and music. Such rituals are common among artists striving to stay grounded amidst their busy schedules.

Liu Yifei has worked with Shiseido as a brand ambassador, promoting their range of beauty products. Her association with the Japanese multinational company highlights her influence in the beauty industry alongside her collaborations with other major brands such as Armani and Dior.

Liu Yifei has collaborated with Tommy Hilfiger, featuring in campaigns and representing the brand at various events. Her collaboration reflects her association with several prominent brands in the fashion industry, showcasing her versatility as a brand ambassador. Alongside Tommy Hilfiger, she has also worked with notable names like Armani, Dior, and Adidas.