Lucky Blue walked the runway for Dolce & Gabbana during Milan Fashion Week, participating in a show designed to showcase the brand's latest collection alongside numerous influencers and celebrities. This strategic choice aimed to reach millions of followers through instant social media sharing of photos from the event.

Lucky Blue starred in the Ralph Lauren Fragrances campaign for 'Ralph's Club' alongside Gigi Hadid, Luka Sabbat, and Fai Khadra. The campaign launched in June 2021 and showcased the group in a black-tie setting to promote the new unisex fragrance.