Lucy Liu was announced as the brand ambassador for Bruno Magli's women's footwear line in February 2016. This announcement coincided with the relaunch of the brand's women’s collection after a three-year hiatus. Furthermore, Lucy Liu collaborated with Bruno Magli on the design of the 'Lucy Shoe.'
Lucy Liu was announced as a celebrity 'Fan' for Mandarin Oriental Hotel Group's global advertising campaign 'He's a Fan/She's a Fan' in October 2014. The campaign aimed to raise brand awareness by connecting Mandarin Oriental's fan symbol with international celebrities. As part of her involvement, the hotel group made a donation to charities supported by Liu, including UNICEF and Ignite, a BAM arts program for children.
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