Luka Doncic signed a five-year endorsement deal with Jordan Brand in December 2019, becoming a prominent face of the brand. In March 2025, Jordan Brand introduced the Luka 4, a performance basketball shoe designed specifically for Luka Doncic, featuring proprietary IsoPlate technology and a Nike Zoom Air unit. The Luka 4 is a performance silhouette that leverages the best of Jordan Brand basketball innovation to power Luka Doncic’s game.
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