Zion Williamson

Jordan Brand has welcomed a fourth-generation Zion to its lineup. The Zion 4 emphasizes comfort and durability, built to accentuate Zion Williamson's strength and speed.

Zion Williamson signed a multiyear partnership with NBA 2K, which includes his integration into various game initiatives, consumer events, brand creative, and social activations.

Zion Williamson has been featured in multiple collections by Panini America, including the highly sought-after 2019-20 Donruss Optic Basketball and 2020-21 Crown Royale Basketball series, showcasing his image and autographs.