What surprising partnership did Maluma forge to celebrate Hispanic Heritage Month?
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AnswerHennessy
Hennessy announced a formal partnership with Maluma in 2019, aiming to embody the 'Never stop. Never settle.' mantra while focusing on family, community, and legacy for Latinx audiences. This collaboration included U.S. tour support, original content, cross-channel promotions, and a limited edition collector's item.
What unexpected collaboration did Maluma embark on to promote sustainability with a well-known beer brand?
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AnswerMichelob ULTRA Pure Gold
Maluma partnered with Michelob ULTRA Pure Gold to highlight its commitment to sustainability by being brewed with 100% renewable electricity from solar power. This collaboration celebrated Earth Day and included a song focusing on nature and eco-friendliness, reflecting their shared passion for sustainability.
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