Mariah Carey partnered with Sephora for a holiday campaign in November 2025, featuring a cinematic video directed by Joseph Kahn. The campaign highlighted her festive spirit and aligned with her tradition of celebrating the holiday season, showcased across various platforms including a Times Square billboard.

Mariah Carey partnered with Virgin Hotels to launch 'Mariah Carey's Black Irish Holiday Bar,' a series of pop-up bars featuring holiday-themed cocktails crafted with Black Irish liqueur.

Mariah Carey will become the next owner of Faraday Future's FF 91 2.0 Futurist Alliance vehicle, as announced in June 2025. This partnership highlights her connection to electric mobility and features the vehicle in her official music video for 'Type Dangerous.'

Mariah Carey partnered with HSN to launch her exclusive lifestyle brand on November 29, 2010, featuring jewelry, footwear, and a limited-edition fragrance that reflects her personal style and creativity.

Mariah Carey founded Black Irish, a cream liqueur brand, which will officially launch in areas of South America and the Caribbean this Spring, marking its first international distribution after being available only in the U.S.