Max Verstappen became a global ambassador for Heineken 0.0 in February 2023, promoting responsible consumption and participating in campaigns like 'When You Drive, Never Drink' and the 'Player 0.0' gaming initiative.
Max Verstappen announced an exclusive multi-year global partnership with Fanatics, focused on ecommerce, licensed sports merchandise, and trading cards. The partnership will include the design, manufacture, and distribution of Verstappen's official merchandise and trading cards, with a new global online store set to launch in early 2026.
Max Verstappen proudly announces his partnership with AlphaTauri, the premium fashion brand by Red Bull. As the global brand ambassador since February 2025, Verstappen will highlight AlphaTauri’s fashion while traveling to the 24 locations of the 2025 Formula 1 calendar.
Max Verstappen announced a technical partnership with Sparco in April 2025 to provide technical racewear for the team's debut in the GT World Challenge Series.
Max Verstappen signed a partnership with EA Sports in February 2023, collaborating on content across the EA SPORTS portfolio. The partnership includes EA SPORTS branding featured on Verstappen's race helmet for the 2023 season.
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