What brand did Milind Soman become the ambassador for?

Milind Soman was appointed as the brand ambassador for Fitelo in September 2025 as part of a rebranding initiative. At 59, Soman represents the brand's philosophy of prioritizing consistency and natural living over quick solutions. His role aims to inspire individuals in India to embrace fitness as a lifelong journey, highlighted by initiatives like 'Lose2Win,' which offers participants the chance to earn 100% cashback for achieving significant health transformations.