Milind Soman was appointed as the brand ambassador for Fitelo in September 2025 as part of a rebranding initiative. At 59, Soman represents the brand's philosophy of prioritizing consistency and natural living over quick solutions. His role aims to inspire individuals in India to embrace fitness as a lifelong journey, highlighted by initiatives like 'Lose2Win,' which offers participants the chance to earn 100% cashback for achieving significant health transformations.
Milind Soman and Ankita Konwar have been unveiled as the brand ambassadors for Pristine in December 2023. This marks their first collaboration as a couple in endorsing a real estate lifestyle brand. Their partnership aims to promote healthy and green living, with a focus on clean air, wellness, and an active lifestyle.
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