Natasha Lyonne became the face of COS in September 2022, featuring in a campaign photographed by Mario Sorrenti and styled by Camilla Nickerson. The campaign showcased Lyonne wearing various pieces from the brand, including a black peacoat and fishnets, against a New York rooftop backdrop.
Natasha Lyonne attended a two-day event for Boucheron in October 2025 that celebrated the brand's expansion to the West Coast. The event took place at the Harvey House in Hollywood Hills and featured an immersive installation titled 'A Cutting-Edge Journey Since 1858,' which highlighted the Maison’s 167-year heritage. Alongside distinguished guests like Julianne Moore and Tracee Ellis Ross, Natasha Lyonne explored the rich history of the luxury jewelry brand.
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