Nicola Coughlan was introduced as the new muse for Pat McGrath Labs, starring in the campaign for the second Bridgerton makeup collection. Pat McGrath expressed excitement, stating, 'I’m thrilled to introduce her as my new McGrath Muse and the fabulous face of this new collection.'

Nicola Coughlan starred in SKIMS' latest campaign, modeling the Soft Lounge Collection. She expressed her long-time admiration for the brand, stating, “I’m so honored to be in SKIMS latest campaign! I’ve been a fan of SKIMS since the beginning.”