Nikita Dragun modeled for Jeffree Star Cosmetics' 'Androgyny' eyeshadow palette campaign in 2016, embodying the theme of fearlessness and self-expression. Jeffree Star highlighted that the palette celebrated being fearless and that makeup is about exploring the inner artist inside oneself.
Nikita Dragun became the face of Morphe's red matte lipstick collection in 2018, featuring shades titled Lover, Tease, Steamy, Dominate, and Morphe. Additionally, Nikita Dragun launched the 'Morphe X Nikita' limited-edition collection in November 2020, which included a 35-pan eyeshadow palette and a makeup brush set.
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