Noah Kahan partnered with Culture Pop Soda in October 2025 to launch a multi-year campaign focusing on authenticity. The collaboration features a social media series showcasing Kahan's humor and storytelling. In January 2026, they released 'Noah Kahan's Limited-Edition Sparkling Black Cherry,' his favorite flavor, with a donation of $100,000 to The Busyhead Project, his mental health initiative.
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