Sony teamed up with Olivia Rodrigo to create custom versions of their LinkBuds Fit and LinkBuds Open wireless earbuds. In the process, she tuned two preset custom equalizer settings to highlight the smallest sonic details in her songs, showcasing her unique sound.

Glossier welcomed Olivia Rodrigo as their first-ever celebrity partner in 2022, allowing her to collaborate on product development and create a curated set called 'Olivia's Favorites,' which features her top picks. In this partnership, Rodrigo aims to inspire her followers to embrace their natural beauty and rethink beauty norms.