PewDiePie signed an exclusive worldwide deal with Jellysmack to distribute his YouTube content on Facebook for the first time, aiming to optimize and expand his audience reach without additional effort.

PewDiePie entered into an exclusive livestreaming partnership with DLive in April 2019, marking his first exclusive deal. He committed to streaming weekly on the platform to support its decentralized content economy.

PewDiePie partnered with G Fuel to launch the 'Yuzu Slash' flavor in June 2021, designed specifically for his audience. This collaboration resulted in a product available in 40-serving tubs and limited-edition collector's boxes.