Prime Hydration is a sports and electrolyte beverage brand launched by creators Logan Paul and KSI that combines functional hydration ingredients—electrolytes, coconut water, B vitamins, and low-calorie sweeteners—with bold, youth-focused branding. The brand's influencer-driven marketing, vibrant flavor lineup, and social-media-first launches helped Prime quickly scale retail distribution and carve out distinct cultural visibility in the competitive beverage market.
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